Market's view on Silver Bullet

Published on April 2024

  • The renewal of existing contracts has been confirmed but there are no new contracts reported, with skepticism expressed about the reliability of the information provided in JW’s podcast.
  • Confidence is expressed in Ian James’ response to the current nervous share price, appreciating his quick action which is captured in a recent video.
  • The delay announced by Google is seen as an opportunity for SBDS, as it allows them to capitalize on the shift away from cookies, but there’s concern about the adequacy of Google’s post-cookie offerings.
  • Several stock watchers are optimistic about purchasing more shares, viewing the current price as a good buy.
  • The CEO’s majority of activity being in the US, which is their biggest market, is noted.
  • There is criticism of their broker, Oberon, comparing it unfavorably to Zeus.
  • Due to the delay by Google on cookie policy changes, sophisticated advertisers are expected to continue progressing without major issues.
  • The last cash raise at 70p by a single investor and expectations of achieving break-even early in the year are discussed, with doubts about a possible delay by Google impacting growth.
  • Concerns are raised about another potential cash raise to keep operations running due to the delay by Google.
  • SBDS’s market cap is noted as £15m, with a highlight on their A-list clients and the need for advertisers to shift from cookies due to GDPR requirements.
  • Google’s repeated delays in phasing out third-party cookies due to regulatory challenges are detailed, raising issues about their dominance in the digital advertising market.
  • The departure of CFO Chris is seen as peculiar given the company’s promising position, sparking discussions on his career stability and expectations from his successor.
  • New appointments at SBDS, including Chris Ellis and a new NED, are viewed positively due to their extensive experience and potential contributions to the company.
  • The sudden departure of the CFO before financial results release raises concerns about potential financial issues not previously disclosed.
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