Market's view on Pz Cussons

Published on April 2024

  • Nigeria’s naira has seen significant fluctuations in value against the GBP, affecting international business transactions.
  • The company is focusing on reducing its gross debt to between £160M and £180M by the end of 2024, aiming to streamline operations and enhance brand value.
  • The St Tropez brand, popular in the USA and other regions, is highlighted as a strong asset, potentially worth around £100M.
  • Plans are discussed regarding the sale of certain African business segments, aiming to focus more on core brands like Carex, Original Source, and Child’s Farm.
  • A simplified corporate structure, particularly in Nigeria, is suggested to make the company more attractive for potential acquisition.
  • Concerns are raised about the company’s decision to sell off brands to manage debt, indicating possible financial distress.
  • Discussions about potential arbitrage opportunities based on discrepancies between local and international stock prices.
  • Observations note the naira’s recovery, yet the company’s share price has significantly declined, reflecting poor market sentiment.
  • Trading updates are awaited with cautious optimism amid stabilising conditions in Nigeria.
  • Concerns about the rapid succession of CEOs and the lack of board members purchasing shares, suggesting internal uncertainty.
  • The possibility of a corporate bid is speculated due to the company’s ongoing challenges and strategic adjustments.
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