Market's view on Mirriad Advertising
Published on April 2024
- A stock watcher observed that a company’s announcements often go unnoticed and highlighted the importance of monitoring platforms like LinkedIn to stay informed.
- A discussion was raised concerning the company’s current financial status, noting that they had sufficient cash to last until the end of August with a monthly burn rate of £0.7M. The introduction of the first Content provider generating cash before the end of the quarter was mentioned as a potential boost for revenue streams.
- A stock watcher predicted a possible need for additional funds by the end of June to avoid the auditor designating the company as a going concern, citing that revenues are typically higher in the second half of the year.
- A significant increase in share price was anticipated if strategic investors could be involved in the next fundraising, as opposed to seeking funds from retail investors, which could negatively impact the short-term share price.
- An optimistic view was expressed about a partnership involving programmatic in-content advertising, described as a game-changer for the industry and potentially, for the company’s revenues.
- Concerns were raised about a reported EBITDA loss of £15.2m in the last year, leading to skepticism about the company’s financial management.
- Positive sentiments were noted about the company landing large contracts and potentially increasing its market share in the US by 40%.
- A report indicated significant commitments from a partner to support sales and marketing efforts for new in-content inventory, starting with one of the partner’s highest-rated programs.