Market's view on ITV
Published on April 2024
- There is speculation about a possible takeover of ITV, comparing ITV’s potential value to Sky’s £22bn acquisition.
- Concerns are raised about ITV being able to attract takeover bids at ten times its current share price.
- Discussion revolves around ITVx’s financial situation, suggesting that recent comments might be downplayed to save positive news for the upcoming Q1 financial report.
- There is optimism about ITV’s upcoming advertising numbers following reports of improving digital advertising markets.
- The strategic use of share buybacks to increase ITV’s share price value is debated, highlighting regulatory limitations.
- There is a rumour about a bid from Bhodi Tree for ITV earlier in the year, allegedly backed fully but halted.
- Comments on ITV’s drama ‘Mr Bates vs the Post Office’ and its cost-effectiveness, debating its appeal and profitability.
- Positive feedback is shared on ITV’s drama ‘Red Eye’ praising its international appeal and engaging storyline.
- Discussion points to ITV’s focus on producing content with a global appeal to ensure profitability.
- There is a call for ITV to produce more locally appealing content while also focusing on dramas with international potential.