Market's view on Blackbird
Published on April 2024
- Stock watchers highlighted the potential for real-time editing in video production, pointing out that content can appear within 3 seconds of its occurrence, which could challenge traditional expensive setups like those used by ITN.
- Observations were made about the advancements in editing tools, with automatic enhancements, object tracking, and AI improvements discussed as beneficial for swift and accurate news storytelling, without the need for complex effects.
- The integration of live streaming with elevate.io platform, particularly the feature allowing streams to be just 3 seconds behind real-time, was discussed as a significant move, especially for platforms like Twitch, benefiting users globally.
- There are suggestions about the necessity for elevate.io to provide a publicly available API to facilitate the integration of third-party developers’ systems into elevate.io, enhancing the overall functionality and user experience.
- Concerns were raised about the current pace of progress and effectiveness in monetisation strategies of the company, with some watchers feeling that the company is trailing behind market expectations.
- The potential of plugins and resource libraries was debated, with some watchers expressing optimism about how AI could revolutionize resource suggestions and accessibility, improving creative project workflows.
- Discussions also covered the potential for the next generation of effects to be driven by generative AI, with companies like Adobe, Microsoft, and Google leading the way, which could dramatically expand creative possibilities for users of the platform.