Market's view on Ascential

Published on April 2024

  • Some stock watchers have pointed out that Ascential (ASCL) is undervalued at its current price, arguing that the sum of its three different divisions is significantly higher than its share price.
  • The company’s resilience, especially in its events business, which has been benefiting from the post-Covid recovery, has been noted.
  • There are discussions about Ascential’s intent to break itself up to realise value. The events business will stay listed in the UK, the business information business WGSN will be sold, and the digital content business will be listed on the US Nasdaq market.
  • There are concerns about the share price being at an all-time low and issues with leadership, with the CFO taking on a non-exec job due to insufficient work at ASCL.
  • A stock watcher has mentioned the acquisition of Sellics GmbH, a business that provides media execution services to Amazon traders.
  • Discussions about the potential of Ascential’s digital-commerce division, which helps companies manage their presence and marketing spend on platforms like Amazon, have been noted.
  • Some stock watchers have expressed interest in purchasing shares in the demerged entity, indicating the potential value of the new structure.
  • It has been mentioned that Ascential’s consumer data business has piqued interest from a private equity firm advised by the former head of the Daily Mail’s parent company. WGSN, which supplies data on fashion trends to the industry, is understood to be valued at more than £700 million.
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