THG's Struggle for Margin Improvement Amidst Financial Woes

Published on April 2024


The financial health of THG (formerly known as The Hut Group) reveals an uphill battle for margin improvement amidst ongoing losses.


THG’s fundamental problem is that the company does not currently generate the margins necessary to justify its operational costs. However, recent results hint towards a possible improvement. Adjusted cash profits nearly doubled to £114mn, pushing the margin to 5.6%, a significant improvement from the 2.9% low in 2022. This improvement, though, was skewed by a one-off £275mn impairment charge in the previous year.

A positive note in THG’s financial story is the reduction in other operating costs. Distribution costs, traditionally a significant thorn in THG’s side, have decreased to 14.6% of revenue from 18% previously. This shift indicates that the company’s management is prioritising cash flow management over investment, which has led the company nearly to a break-even point. This strategy was assisted by £55mn in asset sales and a reduction in stock, which improved working capital.

Broker Peel Hunt has just initiated coverage on THG and has called for more disclosure of information from the company’s three operating divisions. The broker anticipates an EV/ebitda ratio of 11 for 2024. Despite these figures, there isn’t much value observed in THG’s current status.

Investment Implications

THG’s current financial situation presents a challenging landscape for potential investors. The company’s struggle to generate substantial margins highlights the considerable operational and financial risks involved. The resulting focus on cash management over investment could lead to short-term financial stability but may inhibit growth in the long term.

The decrease in operating costs presents a glimmer of hope, reflecting effective management strategies and a potential turnaround in the company’s financial health. However, this shift needs to be viewed in conjunction with the continued financial losses and impairment charges skewing the actual profit figures.

It’s worth noting the broker’s call for increased disclosure across THG’s divisions. Transparency in financial reporting is pivotal for potential investors to make informed decisions. The projected EV/ebitda ratio for 2024 provides a window into THG’s future value but should be treated cautiously given the current financial volatility.

THG shows signs of marginal improvement, the overall picture remains bleak. Until the company can demonstrate sustained profitability and transparent operations, it remains a risky investment choice.

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