Brave Bison Group Leverages Acquisitions and Digital Innovation for Robust Financial Growth in 2023

Published on April 2024


Brave Bison Group PLC demonstrated significant financial performance in FY23, with net revenue growing by 23% year-on-year to £20.9 million, and adjusted EBITDA increasing by 42% to £4.3 million. This growth reflects successful acquisitions and enhanced digital advertising strategies, positioning the company well for continued advancement.


Financial Performance

Brave Bison’s strategic acquisitions, such as SocialChain, have fortified its digital advertising capabilities, appealing to younger, niche audiences and blue-chip brands. The company achieved a net revenue of £20.9 million, a 23% increase from the previous year, and an adjusted profit before tax of £3.6 million, up by 38%. However, it faced a 24% decrease in statutory profit before tax, mainly due to acquisition and restructuring costs.

Risk Factors

Key risks include economic downturns affecting advertising budgets and digital ad spend volatility. Integration risks from acquisitions and the fast-evolving digital media landscape also pose challenges. The company mitigates these through diversified offerings and continuous innovation in digital strategies.

Management is optimistic, underpinned by the successful integration of SocialChain and ongoing client wins. They are committed to leveraging their enhanced digital presence to sustain growth and profitability, with a focus on operational excellence and market expansion.

Outlook and Future Projections

For FY24, Brave Bison anticipates continued revenue growth, supported by a robust pipeline of digital projects and further market penetration. Projected net revenue is expected to be £21.0 million with an Adj. EBITDA of £4.2 million. Strategic initiatives in AI and digital content promise to drive future growth.

Key Takeaways for Investors

Investors should note Brave Bison’s capability to integrate acquisitions effectively and leverage digital trends. Despite short-term costs impacting profits, the strategic expansions and robust digital ecosystem signal strong future potential.

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